Collective Efforts for Voluntary Action (CEVA) is working in the Western Himalayan tribal regions of Pangi valley, Bharmour, Kinnaur and Lahaul & Spiti. Pangi Valley is one of the most backward tribal blocks of Chamba district. The entire district is one among the most backward and poorly developed district of India.
CEVA works extensively with SHG’s to improve their access to basic health, education, employment, agriculture, food security and environment.
It has set up an online portal named ‘Pangi Hills’ that sells the local products produced by SHGs and farmer groups. It is creating an impact by:
- Generating income through value addition of the local produce
- Encouraging pure, organic and natural products to enhance the quality of life
- Providing sustainable livelihoods and strengthening tribal communities, especially tribal women and farmers
It currently has various products listed on its e-commerce platform , namely hazelnut, black cumin, Himalayan buckwheat flour, Himalayan red honey, Himalayan white honey, Himalayan walnut, hair oil, saffron etc. CEVA currently, it has on board 30 SHGs, 4,000 farmers and 87 tribal products.
“ We focus on creating awareness amongst the communities on saving forests and reducing the burden on forests. Alternative livelihood options helps reduce the dependency of forests completely.” – Haresh Kumar Sharma, Founder CEVA